Shadi Masadeh is an accomplished Executive Leader with over 23 years of international experience in Management, Business Development, and Commercial Operations. A determined and strategic leader who has a proven track record driving significant business growth and leading strategy development and execution, operational excellence, and organizational culture shaping.

Shadi has held senior leadership roles at prominent global organizations, including Weatherford International and NOV. Throughout his career, Shadi has successfully managed significant sales pipelines, spearheaded complex market entries and re-entries across the Middle East, North Africa, and Asia, and delivered record-breaking revenue growth in key industrial segments. Shadi is known to be a team player who takes pride in developing high-performing talents.

Shadi holds a master’s degree in Mechanical Engineering from the University of Jordan and completed the Accelerated Development Program at Rice University in Houston. Natively fluent in both English and Arabic, he is recognized for his technical and commercial capabilities, disciplined work ethics, and his ability to navigate challenging business environments.